Information about the project’s background
The Chambers of Grevena and Corfu have been involved in the last years in projects aiming to enhance sustainable development mainly in the general field of entrepreneurship and tourism. In this effort, they have identified the need for the development of tourism, not only at entrepreneurial level, but also in terms of the preservation of local products and traditions. Based on the fact that there is a recent trend in the cross-border area to preserve and promote local cultural heritage, the two chambers responded to the challenge of combining this trend with the wider efforts for sustainable tourism development, through mapping and promotion of traditional gastronomy. Furthermore, stakeholders in the tourism industry have already acknowledge the fact that tourists are becoming more sophisticated and they seek a holistic experience including discovering cultural and gastronomical secrets instead of the conventional sea and sun pattern. Thus the need for upgrading tourism product towards that direction is common in both sides of the borders.
The implementation of the project activities and the achievement of the project’s results is a common aim for the partnership as a whole. The activities will be implemented with the participation of all beneficiaries, not only to cover a larger geographical scope, but also to gain a wider scope for the collection of the data required for the development of the envisaged pilot smart-phone application.
Sustainable tourism development is a major issue as part of most European, regional and national policies of Greece and Albania. In the framework of “Europe 2020 Strategy” tourism development is characterized as key sector for all cross-border productive systems. Despite the applied measures, the cross-border area lacks a holistic management and promotion plan for the development of mild tourist products, hence the main tourist product remains the “sea-sun” concept. The CBTB project aims, thus, to provide a holistic management and promotion toolkit for the attraction of quality tourism in the area and the support of local economy.
The CBTB project focuses on the local traditional gastronomy, as a significant element of the cultural heritage, common in the c/b area. Breakfast will be the focal point of the project for numerous reasons:
The Project is co-funded by the European Regional Development Fund and by national funds of the countries participating in the Interreg IPA II “Greece-Albania 2014-2020” Cooperation Programme.
This webpage has been produced with the financial assistance of the European Union. The contents of the webpage are sole responsibility of Chamber of Grevena and can in no way be taken to reflect the views of the European Union, the participating countries the Managing Authority and the Joint Secretariat.
The Cooperation Programme INTERREG IPA II «Greece-Albania 2014-2020» is co-funded by the European Regional Development Fund (ERDF) and national funds of the countries partcipating in it